The client often compares themselves to online stores like Amazon, so I wanted to call out the difference between online shopping or advice and in-person experiences.
The goal was the showcase all of the ways the client can help a customer make positive changes in their health through product suggestions. I chose to lean into some 90s nostalgia!
Took the client in a drastic new direction from their classic store experience commercials. Wanted to demonstrate how getting active in the right shoes really can save your life!
Client does aftermarket work and they were open to trying something fun. I went with a throwback, taking inspiration from Pimp My Ride and similar shows.
The client wanted to promote his sales training Cameos and said “Go wild!” I said that I needed confetti guns, champagne, and willing participants in a sales office. We made this nightmare of a video and he loved it!
The client wanted to keep his signature style of humor that garnered him such a huge YouTube and social following, so I leaned in hard and created the ultimate sell out.
The client offers a better alternative to power washing that treats the root of the mold and dirt while being less damaging on surfaces and using less water. They have a great sense of humor so we wanted to lean into the trend of 80s and 90s being popular.
The client was looking to hire more finishers, but didn’t want to stray too far from the traditional hiring video. I offered a few tweaks to make it more interesting and high energy.
Client wanted to speak to a female audience and inspire them to follow their dreams and give riding a try.
After hearing how the client wanted to differentiate their in-store experience from the competition, I create a series of videos that touched on a few pain points people experience.
Another video in the “pain point” series for a nutrition store client who wanted to differentiate themselves from the competition.
The client wanted to convey how their services affected a customer’s day to day life, so I decided to focus on the things you could miss if you were constantly cleaning.